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  • The Artist Toolbox:

    The Secrets of Creative Genius

    13 half-hour episodes with leading visual and performing artists in their fields
    Distributed by WTTW National Productions, a division of WTTW/Chicago, one of the most viewed stations on public television
    Launches nationwide in January 2011
    Sponsored by WTTW National, one of the most viewed stations on public television
    Airing on 160+ public television stations around the country (including major markets like New York City, Los Angeles and Chicago)
    70% coverage of US Households
    It is projected that The Artist Toolbox will cumulatively average 2.4 million viewers a week

    Partner With Us

    Until recently, it was all but impossible to get anyone at PBS to admit that arts programming on American public television is in decline and has been for years. There is so much television purporting to show us the reality of the world in which we live. But that reality serves only to depress us by reinforcing the ugly of the world. Art, on the other hand, inspires us to believe there is a better truth, a better way to live.

    Television is such a powerful medium and public television serves an essential function in America which isn't to try to compete with the major networks and show the public just the way things are, but to provide the public with important programming they can not find elsewhere: to inspire us all that there is an ideal to strive for. Certainly PBS should be the place for all of us, especially our youth, to come learn about the arts, certainly they should hold that mantel. Greg and I wanted to create an in-depth show that brought America's rich and diverse artists into everyone's home. We believe art inspires us to dream of lives richer than our harsh reality, and that art teaches us to be our best.

    So we created a program that showcased the most incredible artists in America talking about the process of creating art. Our show profiles leaders in their field, masters of their craft. They are not always household names, but they are always the best of the best. These are people who faced great challenges and overcame them, who learned early on to believe in themselves and to be the best they possibly could be. They learned to work hard and to live life with passion, and who amongst us does not want that life?

    We seek partners to help us sponsor our show for this first season on national television and for the seasons to come. Help us show America the diverse and rich culture that exists here in our artists, and help us show each of our viewers across the nation that they can lead the life of their dreams by following their bliss.

    Join us.

    - John Jacobsen

    SPONSORING THE ARTIST TOOLBOX:

    Sponsor credits at open and close of show create brand awareness in uncluttered environment
    Links from WTTW, American Public Television and The Artist Toolbox websites to sponsor site
    Associates your message with public television, a media institution viewers trust and respect
    Provides your company with a multi-media platform: TV, Web, national and local publicity/promotion, advertising and significant outreach
    Provides 13 original shows for consistent on-air visibility during the season with some markets broadcasting several times a week
    Provides you with opportunities to leverage sponsorship through: sales promotions, special events and advertising campaigns
    With less "non-programming" minutes than commercial networks, public TV delivers your message in a "clutter and competition free" environment
    Social media campaign featured on facebook and twitter

    for more information about sponsorship opportunities please contact:

    Sarah Moga
    Executive Producer Tel. 773.269.7010
    Petra Franklin Lahaie
    Producer Tel. 206.478.4786
    Jane Bradbury
    Sponsorship Director Tel. 516.721.0694
    Margaret Nicholl
    Sponsorship Director Tel. 425.451.4387
    Gene Kinsella
    Sponsorship Director Tel. 773.857.5944
    Lisa Wilson
    Producer Tel. 206.617.7461

  • Sponsorship

    About Public Television:


    According to Nielsen Media Research, more than 59 million people in 37 million households watch public television on-air during an average week. Each month, more than 110 million people watch their local stations and more than 18.7 million people access public television content online.

    Overall, public television viewers are:

    21% more likely than the average adult to have a post graduate degree
    13% more likely than the average adult to own a home valued at $500k+
    12% more likely than the average adult to own a luxury car
    26% more likely than the average adult to own a vacation home


    Source: Mediamark Research Inc. 2008 Doublebase

    About WTTW National Productions:


    WTTW National Productions is a premier producer and presenter of original, high-quality television programs for both public and commercial television broadcast. WTTW National Productions is a division of Window to the World Communications, Inc., the parent company of WTTW11 Chicago.

    For more than 50 years, WTTW11 and WTTW National Productions have introduced a wide array of ground-breaking television programming - reflecting the world's rich and diverse arts and entertainment scene as well as education, politics, public affairs, business, and religion - to a national audience. Its landmark innovative series and original productions include the critically-acclaimed performance showcases Soundstage, Legends of Jazz with Ramsey Lewis and David Broza at Masada: The Sunrise Concert; cultural series Grannies on Safari and MEXICO -- One Plate at a Time with Rick Bayless; the business series CEO Exchange; the documentary series Retirement Revolution and WordWorld, the first of four children's properties to come from the Ready to Learn Partnership.

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